
STAGING Your House for On-line Photos
Presentation, also known as Staging, can be the most influential step in marketing your home.
Since your home will likely be marketed on-line with photos, these photos must provide the best possible impression to potential buyers.
When buyers are previewing - even on-line - they are looking at the space available for living. They may even begin to imagine their own furnishings in the rooms. So when it comes to those photos...
1) Make sure to include photos of the exterior of the house front and back yards. And make sure the areas are well-maintained, groomed and landscaped. This is your buyers first impression of your home on-line or in person. Be sure you make it say 'welcome.'
2) Always include pictures of the interior of the house on-line - especially the primary living areas and master bedroom/suite/bath. When there are no pictures of the inside of the house, potential buyers are subconsciously wondering why and will likely move on.
3) Make sure your photos are light, bright and show off the home's features and focal points. Make sure potential buyers see that crown-molding, wood floors, living room fireplace and all that your home has to offer.
4) Have the toilet seats down in your photos and during showings. No-one wants to see what's in the toilet until inspection time comes around.
5) Remove all out of season holiday decor (including outdoor holiday lighting) before you take your photos. For the do-it-your-selfers, your potential buyer may think the house has been sitting on the market a long time if out of season photos are in the on-line presentation. And once again, the potential buyer is wondering - why hasn't it sold.
6) Make sure the beds are made, clothes put away, kitchen and bathroom counters are clear of all personal items, toys put away. No-one wants to see your personal stuff - and if the house is messy, it reflects on the underlying condition of the house.
7) Open all the curtains and blinds for your photos and during viewings. Turn on lamps too.
8) Pack up most collectibles and excess furniture before you take your photos. Your on-line photos have to show how spacious and airy it is. Potential buyers should be able to see the features and focal points in the photos of your house not your collection of model cars. Sometimes they can also get caught up in those family pictures and forget about the business at hand to purchase your home. This is especially true for viewings.
9) Make sure your furniture and accessories are placed for optimum visual flow and appeal and that your walls are painted in neutral colors. A poorly designed room in photos with a color scheme that clashes with a potential buyer's belongings can dissuade them from even going to view your home.
10) Leave your pets and their food bowls, beds, cages, etc. out of photos. Some people have allergies and other pet-related issues and if they seem them in your photos it takes away from the home.
Use these tips for taking photos, and you'll have more potential buyers view your home. Before you know it, your house will be SOLD!